Industry News & Insights

From American Spa

The latest stories, trends, and innovations from the spa & wellness industry.

Industry News

From American Spa

Latest stories from the spa & wellness industry.

Technogym Expands Into Pilates with U.S. Reformer Launch

Designed as both fitness equipment polished interior piece, Technogym Reform targets upmarket clubs, resorts, other premium wellness environments.

Sep 25, 2026
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Robotic Lash Extensions Have Entered the Chat

With robotics AI as the new beauty tech frontier, LUUM CEO Jo Lawson explains how they speed up lash appointments without replacing the human touch.

Sep 24, 2026
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Signia Hilton Expanding into Integrated Wellness

The hotel brand’s new Signia Restore concept blends fitness, recovery, and retail rather than positioning them as separate amenities.

Sep 24, 2026
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Longevity Aesthetics, Pt. 2: Are We Ready for Longevity Clients?

The longevity consumer is already here. Wellness industry educator Alison O’Neil is helping prepare salon spa professionals to best serve them.

Sep 16, 2026
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Inside a Spa Director's Beauty Bag: Diane Hibbard

Diane Hibbard, spa director at Burke Williams Day Spas across California, shares her personal faves.

Sep 17, 2026
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So Long, Shedding! 5 Innovative Launches Targeting Hair Loss

New hair-retention products bring clinical claims, scalp tech, and reparative formulas to tackle thinning hair with smarter science.

Sep 11, 2026
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Neutrogena Brings Newly Approved UV Filter to Mainstream SPF

K-beauty favorite BEMT — the first new UV filter approved by the FDA in 27 years — hits mass-market shelves in two new Neutrogena sunscreen launches.

Sep 15, 2026
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Loews Hotels Launches Wellness-Focused Fitness Program

Launched in partnership with fitness trainer Makena Rae, Active Stays by Loews Hotels aims to inspire guests to move at their own pace.

Sep 15, 2026
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3 Questions to Ask Before Recommending Skincare

There are reasons the same product transforms one client but does nothing for the next. Here’s how cosmetology instructor Jenn Hallowes finds out why.

Sep 15, 2026
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Merz Builds Out Belotero Portfolio With New FDA-Approved Fillers

Merz Aesthetics' Belotero Volume (+) and Belotero Intense (+) bring new FDA-approved treatment options for cheeks and lips to the U.S. market.

Sep 15, 2026
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10 Next-Level Spa Treatments to Book for Fall & Winter

A new wave of spa treatments is blending high-tech tools, ancient healing traditions, and sensorial escapes for the ultimate seasonal reset.

Sep 14, 2026
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Waterstone Spa Unveils New Amethyst Lounge

The new wellness space offers guests a tranquil setting to pause, reconnect, and unwind before or after spa treatments.

Sep 14, 2026
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